By Jill Gambill, Georgia Sea Grant and UGA Marine Extension
Several months ago, I collaborated with the National Center for Atmospheric Research (NCAR) to conduct seven focus groups on storm surge risk communication during Hurricane Matthew in Beaufort, SC; Savannah, GA; and Brunswick, GA. We compiled several documents to reflect reasons that people may not evacuate, challenges in forecast comprehension, and recommended strategies for messaging and mapping hurricane risks. We also created a visualization of how storm surge, rainfall and drainage issues can create complex flood impacts and other infographics and messaging materials, available below.
In light of recent forecasts for Hurricane Irma, we felt that this information was critical to share in order to inform communication about future hurricane threats and advised actions. Please feel free to share these resources widely!
If you have any questions or would like further information, please visit the Communicating Hazard Information in the Modern Environment (CHIME) website or contact me at email@example.com.
RISK COMMUNICATIONS RESOURCES
- Communicating Storm Surge Risk: Conversations with Communities Affected by Hurricane Matthew
- Flooding During Hurricane Matthew: Visualizing Complex Impacts on Georgia’s Coast
- “Reduce Your Hurricane Risk” – A short video containing critical hurricane messages identified in focus groups as knowledge gaps or key motivators. The video is accessible for the vision impaired, deaf, and hard of hearing.
- Sample Social Media Posts for Hurricane Irma
- Infographics (click on the image to see a larger version that you can download):